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Our

Marketing Strategy

Shaadi.com has been awarded "The Marketer of the year 2007" by Business Today for the strategic thought & advertising approach. Shaadi.com Centre is India's number 1 matrimonial service provider in the non-Internet space with its primary focus on offering the best match making experience. Our matchmaking services differentiates itself by the widest choice, the tools to narrow down to the best prospects and an overall goal of increasing each member's chance of finding the most suitable partner in the shortest time.

Shaadi.com Centre's marketing strategy can deduced from it's clearly thought out objectives for its franchise network.

Marketing objective:
"Increase visibility of Centre in its territory for potential customers and strengthen presence to retain existing customers"

National Advertising Campaign
Shaadi.com releases a national campaign annually to as part of the brand promotion. A 360o degree plan is executed in order to reach largest audience base in order to deliver quality leads to our franchisee. It is also a reinforcement of our leadership in the market space. A full-time national marketing department develops customized marketing plans based on individual market needs and the media outlets available in specific markets.

Regional Marketing
Our national advertising campaign is targeted towards increasing brand awareness, while our regional marketing programs generates more customer traffic at the local level.We have employed various strategy in order to meet these goals.

Tie ups with leading publications.

Direct marketing activities.

Outdoor promotion - hoardings, road shows, banners.

Poster Display and Fliers Distribution at Pulse points.

Advertising on Electronic media - Cable Ad, Radio & national TV.

We provide our franchisees with advertising resources to help them place newspaper advertisement, direct mail and outdoor advertising. The corporate marketing department helps Shaadi.com Centre franchisees extend the advertising campaign into their offices through posters, banners, brochures and window signage.

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